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Immerse your living space in an aura of avant-garde luxury with the Primo Ultraviolet Wool Shag Rug, a masterful creation from Christopher Fareed's revered Shag Rugs collection. Born from the visionary aesthetics of Christopher Fareed Design Studios in Soho and meticulously handcrafted in India, this rug is an ode to ultimate comfort and audacious style. Fashioned from 100% premium wool, its uber-plush shag pile invites an irresistible, super-soft touch, promising ultimate comfort underfoot, even in the busiest areas of your home. The rug's rich, solid ultraviolet purple hue is not just a color; it’s a statement, designed to add profound depth and warm dimension to clean-lined contemporary decor, especially in larger living spaces. The Primo Ultraviolet Shag Rug transcends mere floor covering; it is a design feat, embodying Christopher Fareed's commitment to exquisite materials and sophisticated design. Select from a large range of available sizes and shapes – from commanding 12' rounds to expansive 12'x15' rectangles – to find the perfect choice to elevate your home with easy style and enduring luxury.

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Buying area rugs: these carefully selected contemporary area rugs patterns based on the latest color design and trends. Our stylish designs are manufactured in China, Belgium, India, Nepal, and Tibet, among many other rug weaving centers around the world.

Whether you're shopping for an everyday area rug or a unique heirloom piece, we offer a wide range of contemporary area rugs at many price points. Remember our easy 30-day satisfaction guarantee.

Stain Removal Codes
  1. Detergent solution — one teaspoon neutral detergent + one teaspoon white vinegar in a quart of warm water.
  2. Paint Remover — oil-free. Lacquer thinner may also be used.
  3. Dry Cleaning Fluid — any common brand per manufacturer instructions.
  4. Rust Remover — brands such as Erusticator or Rust Go.
  5. Acetone — nail polish remover without lanolin.
  6. Alcohol — rubbing, denatured, or isopropyl.
  7. Water

Complete Rug Care Guide →

Christopher Fareed Design Studios

Primo Ultraviolet Wool Shag Rug

From $3,000
Dimensions
Experience the profound luxury of the Christopher Fareed Primo Ultraviolet Wool Shag Rug. Handcrafted from 100% pure wool, this uber-plush creation from his acclaimed Shag Rugs collection envelops your space in an intoxicating ultraviolet hue, delivering unparalleled comfort and a sophisticated design statement.
  • Exclusively designed by Christopher Fareed, part of his iconic Shag Rugs collection.
  • Crafted from 100% pure, premium wool for a supremely soft and luxurious feel.
  • Features an uber-plush shag pile, providing ultimate comfort and a distinctive texture underfoot.
  • Showcases a rich, mesmerizing ultraviolet purple hue that adds depth and sophistication.
  • Handcrafted in India, reflecting exceptional artisan quality and durability.
  • Available in a comprehensive range of sizes and shapes for perfect placement in any contemporary living space.
  • Sku: glr_primo_shag_ultraviolet
  • Attributes: felt, shag, solid, wool
  • Category: Soho Rugs
  • Collection: Shag Rugs
  • Origin: India
  • Material: 100% Wool
  • Quality: Shag
  • Designer: Christopher Fareed
  • Vendor: Christopher Fareed Design Studios

Christopher Fareed :: Designer Profile

A designer of the 90s and today, he has experimented with radical structures and forms. Some of his original work drew its influence from print media, pop art and grunge culture, exploring the use of cultural trends and incorporating them into home decor. His designs influence in re-defining the boundaries of rug making. Since the beginning he has used convergent technologies, computers, mathematics, and theories of proportion in his designs. Christopher's designs are creative, maximizing the use of space, deceiving the eye if necessary and paying particular attention to the way space relates to a rug. He enjoys visually integrating the interiors with progressions of popular culture, principally reflecting modern trends and personality; incorporating individual style in existing architecture. Final results appear as if they have naturally evolved, complementing and building on each other in the final impact of the space. Each rug with its own idiosyncrasy is a tribute to the current trends. Each contemporary rug is hand made with pure New Zealand wool which is known for its softness, pliability, and superior dye absorption (for more rich, vivid colors).

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