Primo shag is an enticing, new-generation felt shag rug created to meet the design trend to luxurious and innovative textures in today's interior décorating schemes. Our skilled craftsmen in India create this beautiful hand-knotted felt shag rug by inter-weaving multiple dynamic, centimeter-thick, 3-inch high strands of the highest quality felted wool from New Zealand. The sophisticated, elegant and richly-textured surface of this artisan-quality felt rug is enhanced by the finest natural wool yarns, hand-selected by us for a designer-quality look and feel. The soft felt shag strands are subtle, yet command attention in every room; complementing interiors from traditional to ultra-modern. These rugs are a logical and artistic evolution of the eyeball shag. Please allow a 6 to 8 week lead time for this product. The material of this rug is 100% Wool.

Buying area rugs: these carefully selected contemporary area rugs patterns based on the latest color design and trends. Our stylish designs are manufactured in China, Belgium, India, Nepal, and Tibet, among many other rug weaving centers around the world.
Whether you're shopping for an everyday area rug or a unique heirloom piece, we offer a wide range of contemporary area rugs at many price points. Remember our easy 30-day satisfaction guarantee.
Stain Removal Codes
- Detergent solution — one teaspoon neutral detergent + one teaspoon white vinegar in a quart of warm water.
- Paint Remover — oil-free. Lacquer thinner may also be used.
- Dry Cleaning Fluid — any common brand per manufacturer instructions.
- Rust Remover — brands such as Erusticator or Rust Go.
- Acetone — nail polish remover without lanolin.
- Alcohol — rubbing, denatured, or isopropyl.
- Water
Christopher Fareed Design Studios
Primo Sky Wool Shag Rug
From $2,700
Dimensions

Christopher Fareed :: Designer Profile
A designer of the 90s and today, he has experimented with radical structures and forms. Some of his original work drew its influence from print media, pop art and grunge culture, exploring the use of cultural trends and incorporating them into home decor. His designs influence in re-defining the boundaries of rug making. Since the beginning he has used convergent technologies, computers, mathematics, and theories of proportion in his designs.
Christopher's designs are creative, maximizing the use of space, deceiving the eye if necessary and paying particular attention to the way space relates to a rug. He enjoys visually integrating the interiors with progressions of popular culture, principally reflecting modern trends and personality; incorporating individual style in existing architecture. Final results appear as if they have naturally evolved, complementing and building on each other in the final impact of the space. Each rug with its own idiosyncrasy is a tribute to the current trends.
Each contemporary rug is hand made with pure New Zealand wool which is known for its softness, pliability, and superior dye absorption (for more rich, vivid colors).












