Step into a world of sophisticated comfort with the Primo Purple Wool Shag Rug, a hallmark of designer Christopher Fareed's esteemed Shag Rugs Collection. From his renowned Soho design studios, Fareed masterfully blends timeless elegance with contemporary allure in this exquisite piece (SKU: glr_primo_shag_purple). Crafted in India from 100% pure virgin wool, this rug redefines luxury underfoot. Its sumptuous, uber-plush shag construction creates an inviting landscape of deep, soft pile, promising ultimate comfort even in busy areas of your home. The enriched, solid purple hue is meticulously dyed, offering depth and warm dimension that perfectly complements clean-lined, contemporary decor and enlivens larger living spaces. Each Primo Purple Wool Shag Rug is a testament to Fareed's commitment to exceptional quality and easy style, providing a soft touch and a distinctive visual anchor. Available in a grand array of sizes including 6' round, 6' square, 5' x 8', 6' x 9', 8' round, 8' square, 8' x 10', 10' round, 10' square, 9' x 12', 10' x 14', 12' round, 12' square, and 12' x 15', along with a yarn card for precise color matching, this rug is the ultimate choice for those seeking to infuse their home with opulent design and unparalleled tactile pleasure.

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Stain Removal Codes

Detergent solution — one teaspoon neutral detergent + one teaspoon white vinegar in a quart of warm water.
Paint Remover — oil-free. Lacquer thinner may also be used.
Dry Cleaning Fluid — any common brand per manufacturer instructions.
Rust Remover — brands such as Erusticator or Rust Go.
Acetone — nail polish remover without lanolin.
Alcohol — rubbing, denatured, or isopropyl.
Water

Complete Rug Care Guide →

Christopher Fareed Design Studios

Primo Purple Wool Shag Rug

From $3,000

Dimensions

Experience unparalleled luxury with the Primo Purple Wool Shag Rug by Christopher Fareed. Hand-tufted from 100% premium wool, its uber-plush pile in a rich purple hue offers ultimate comfort and a vibrant statement, transforming any space into a lavish sanctuary.

Features

Designed by Christopher Fareed from his Shag Rugs Collection
Luxurious 100% pure virgin wool construction
Uber-plush shag pile for ultimate comfort underfoot
Rich, vibrant solid purple hue adds depth and warmth
Handcrafted in India, ensuring exceptional quality and durability
Available in a wide range of round, square, and rectangular sizes for versatile placement

Product details

Sku: glr_primo_shag_purple
Attributes: felt, shag, solid, wool
Category: Soho Rugs
Collection: Shag Rugs
Origin: India
Material: 100% Wool
Quality: Shag
Designer: Christopher Fareed
Vendor: Christopher Fareed Design Studios

Christopher Fareed :: Designer Profile

A designer of the 90s and today, he has experimented with radical structures and forms. Some of his original work drew its influence from print media, pop art and grunge culture, exploring the use of cultural trends and incorporating them into home decor. His designs influence in re-defining the boundaries of rug making. Since the beginning he has used convergent technologies, computers, mathematics, and theories of proportion in his designs. Christopher's designs are creative, maximizing the use of space, deceiving the eye if necessary and paying particular attention to the way space relates to a rug. He enjoys visually integrating the interiors with progressions of popular culture, principally reflecting modern trends and personality; incorporating individual style in existing architecture. Final results appear as if they have naturally evolved, complementing and building on each other in the final impact of the space. Each rug with its own idiosyncrasy is a tribute to the current trends. Each contemporary rug is hand made with pure New Zealand wool which is known for its softness, pliability, and superior dye absorption (for more rich, vivid colors).