Indulge in the sumptuous embrace of the Primo Gray Wool Shag Rug, an exquisite creation from the renowned Christopher Fareed Design Studios Soho. This signature piece, identified by SKU glr_primo_shag_grey from the celebrated Primo Shag Rugs collection, redefines opulent comfort and contemporary elegance. Meticulously handcrafted by skilled artisans in India, it boasts a deeply enriched, solid gray hue, woven from 100% premium wool. The result is an uber-plush, super-soft shag pile that delivers ultimate comfort underfoot, transforming any room into a sanctuary of style and warmth.
Designed to seamlessly integrate with clean-line contemporary decor, this Primo rug adds depth and warm dimension to larger living spaces. Its robust construction ensures lasting beauty and resilience, making it a perfect choice even for busy areas of the home, while maintaining its luxurious, soft touch. The Christopher Fareed Primo Gray Wool Shag Rug is more than just a floor covering; it's a statement of refined taste and enduring quality. Available in a comprehensive range of sizes including 6' round, 6' square, 5' x 8', 6' x 9', 8' round, 8' square, 8' x 10', 10' round, 10' square, 9' x 12', 10' x 14', 12' round, 12' square, 12' x 15', and even a yarn card for tactile appreciation, this collection ensures the perfect fit to elevate your interior design.

Buying area rugs: these carefully selected contemporary area rugs patterns based on the latest color design and trends. Our stylish designs are manufactured in China, Belgium, India, Nepal, and Tibet, among many other rug weaving centers around the world.
Whether you're shopping for an everyday area rug or a unique heirloom piece, we offer a wide range of contemporary area rugs at many price points. Remember our easy 30-day satisfaction guarantee.
Stain Removal Codes
- Detergent solution — one teaspoon neutral detergent + one teaspoon white vinegar in a quart of warm water.
- Paint Remover — oil-free. Lacquer thinner may also be used.
- Dry Cleaning Fluid — any common brand per manufacturer instructions.
- Rust Remover — brands such as Erusticator or Rust Go.
- Acetone — nail polish remover without lanolin.
- Alcohol — rubbing, denatured, or isopropyl.
- Water
Christopher Fareed Design Studios
Primo Gray Wool Shag Rug
From $3,000
Dimensions
Experience unparalleled luxury with the Primo Gray Wool Shag Rug by Christopher Fareed. Handcrafted from 100% pure wool in India, its uber-plush pile offers ultimate underfoot comfort, blending sophisticated design with an inviting, modern touch for any discerning space.
- **Designer Craftsmanship:** An authentic Christopher Fareed creation, part of his acclaimed Primo Shag Rugs collection.
- **Luxurious Material:** Made from 100% pure, premium wool for an exceptionally soft, durable, and naturally insulating pile.
- **Uber-Plush Shag Pile:** Features an incredibly deep, dense, and super-soft shag construction for ultimate comfort underfoot.
- **Versatile Gray Hue:** Enriched solid gray color provides elegant depth and warm dimension, complementing modern and contemporary interiors.
- **Handcrafted in India:** Meticulously woven by skilled artisans, ensuring superior quality, unique character, and traditional craftsmanship.
- **Extensive Size Range:** Available in a large range of round, square, and rectangular dimensions, including a yarn card option, to perfectly suit any space.
- Sku: glr_primo_shag_grey
- Attributes: felt, shag, solid, wool
- Category: Soho Rugs
- Collection: Shag Rugs
- Origin: India
- Material: 100% Wool
- Quality: Shag
- Designer: Christopher Fareed
- Vendor: Christopher Fareed Design Studios

Christopher Fareed :: Designer Profile
A designer of the 90s and today, he has experimented with radical structures and forms. Some of his original work drew its influence from print media, pop art and grunge culture, exploring the use of cultural trends and incorporating them into home decor. His designs influence in re-defining the boundaries of rug making. Since the beginning he has used convergent technologies, computers, mathematics, and theories of proportion in his designs.
Christopher's designs are creative, maximizing the use of space, deceiving the eye if necessary and paying particular attention to the way space relates to a rug. He enjoys visually integrating the interiors with progressions of popular culture, principally reflecting modern trends and personality; incorporating individual style in existing architecture. Final results appear as if they have naturally evolved, complementing and building on each other in the final impact of the space. Each rug with its own idiosyncrasy is a tribute to the current trends.
Each contemporary rug is hand made with pure New Zealand wool which is known for its softness, pliability, and superior dye absorption (for more rich, vivid colors).












