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Experience the epitome of comfort and designer elegance with the Christopher Fareed Primo Gold Wool Shag Rug. From his renowned Soho design studios, Fareed masterfully blends plush texture with a captivating solid gold hue, creating a focal point that exudes opulent warmth. Meticulously hand-crafted in India from 100% pure wool, this shag rug delivers an ultimate, super-soft sensation underfoot, transforming any space into a haven of tranquility. Its rich, dimensional pile is not just visually stunning but also incredibly resilient, making it a perfect choice for adding depth and luxurious dimension to clean-lined contemporary decor, even in busy areas of the home. With its easy style and soft touch, the Primo Gold Wool Shag Rug (SKU: glr_primo_shag_gold) is an investment in enduring appeal and unparalleled comfort that elevates larger living spaces with a touch of radiant sophistication. Available in a comprehensive range of sizes including unique round, square, and rectangular options, it's designed to perfectly complement your vision.

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Buying area rugs: these carefully selected contemporary area rugs patterns based on the latest color design and trends. Our stylish designs are manufactured in China, Belgium, India, Nepal, and Tibet, among many other rug weaving centers around the world.

Whether you're shopping for an everyday area rug or a unique heirloom piece, we offer a wide range of contemporary area rugs at many price points. Remember our easy 30-day satisfaction guarantee.

Stain Removal Codes
  1. Detergent solution — one teaspoon neutral detergent + one teaspoon white vinegar in a quart of warm water.
  2. Paint Remover — oil-free. Lacquer thinner may also be used.
  3. Dry Cleaning Fluid — any common brand per manufacturer instructions.
  4. Rust Remover — brands such as Erusticator or Rust Go.
  5. Acetone — nail polish remover without lanolin.
  6. Alcohol — rubbing, denatured, or isopropyl.
  7. Water

Complete Rug Care Guide →

Christopher Fareed Design Studios

Primo Gold Wool Shag Rug

From $3,000
Dimensions
Indulge in unparalleled luxury with the Primo Gold Wool Shag Rug by Christopher Fareed. This uber-plush, 100% pure wool creation from India offers sublime softness, adding radiant warmth and contemporary sophistication to any discerning interior.
  • Designed by Christopher Fareed, reflecting Soho design studio aesthetic.
  • Crafted from 100% pure wool for an uber-plush, super-soft pile.
  • Luxurious shag construction provides ultimate comfort underfoot.
  • Radiant solid gold (yellow) hue enriches contemporary and sophisticated interiors.
  • Meticulously hand-crafted in India, ensuring artisanal quality and durability.
  • Available in a wide range of sizes, including 6' round, 8' round, 10' round, 12' round, 6' square, 8' square, 10' square, 12' square, 5' x 8', 6' x 9', 8' x 10', 9' x 12', 10' x 14', 12' x 15', and yarn card.
  • Sku: glr_primo_shag_gold
  • Attributes: felt, shag, solid, wool
  • Category: Soho Rugs
  • Collection: Shag Rugs
  • Origin: India
  • Material: 100% Wool
  • Quality: Shag
  • Designer: Christopher Fareed
  • Vendor: Christopher Fareed Design Studios

Christopher Fareed :: Designer Profile

A designer of the 90s and today, he has experimented with radical structures and forms. Some of his original work drew its influence from print media, pop art and grunge culture, exploring the use of cultural trends and incorporating them into home decor. His designs influence in re-defining the boundaries of rug making. Since the beginning he has used convergent technologies, computers, mathematics, and theories of proportion in his designs. Christopher's designs are creative, maximizing the use of space, deceiving the eye if necessary and paying particular attention to the way space relates to a rug. He enjoys visually integrating the interiors with progressions of popular culture, principally reflecting modern trends and personality; incorporating individual style in existing architecture. Final results appear as if they have naturally evolved, complementing and building on each other in the final impact of the space. Each rug with its own idiosyncrasy is a tribute to the current trends. Each contemporary rug is hand made with pure New Zealand wool which is known for its softness, pliability, and superior dye absorption (for more rich, vivid colors).

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